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Market Analysis

Hospitality Advisors provides focused market, economic, operational and strategic studies for hotels, resorts, golf courses, resort residential condominiums, condo hotels, timeshare, tourism planning, visitor attractions, resort retail and other visitor industry-related projects. Projects range from analysis of individual properties and large master-planned resorts to country-level tourism policy analysis.  Representative examples of Market Analysis projects conducted by our consultants include the following:

 

  • Prepared market and economic studies for the redevelopment of several major luxury resorts on Maui, Kaua‘i, and the Island of Hawai‘i for various clients.  Several of the resorts included conversion and/or development of additional resort condominium and timeshare components. The studies included analyzing each property's current and proposed product repositioning, conceptual design, competitive supply, and preparation of estimates of demand, occupancy, room rate, unit sales pricing and absorption.

  • Prepared numerous market, operational profit improvement and positioning studies for hotels, resorts, golf courses, timeshare, and resort condominium properties in Hawai‘i, the US mainland and internationally.

  • Conducted comprehensive market analyses and repositioning studies for a number of major hotel owners and management companies. The studies included analysis of market segmentation demand, competitive supply, brand analysis, analysis of management contracts and preparation of estimates of future market penetration, occupancy and average daily rate.

  • Prepared a number of operational and profit improvement studies on behalf of owners, lenders and management companies. Several of the studies involved operational analyses of multiple properties under common ownership and/or brand. These studies included analyzing market and competitive implications on operations, internal process analysis on a departmental, administrative and corporate basis, and preparation of process improvement recommendations and implementation plans for change management.

  • Prepared a comprehensive economic impact analysis for a major master-planned redevelopment project in Waikīkī. The market analysis included analyzing the market and economic impact for components of the redevelopment, including multiple hotels and extensive resort retail. These analyses included analyzing the timeshare and resort condominium market in Waikīkī. The studies included preparation of analyses regarding market demand, supply, economic impact on taxes and employment and testimony before the City Council of Honolulu.

  • Prepared numerous tourism market studies for both government and private sector clients. Studies included analyses of trends in market demographics, travel distribution channels, visitor expenditures, tourism economic impacts and market segment growth.

  • Prepared numerous forecasts and analyses on visitor arrivals and tourism demographics from both an international perspective as well as for Hawai‘i. Published a number of articles, given numerous speeches, and have been quoted in major Hawai‘i, US mainland and international publications on such topics.

 



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Hospitality Advisors LLC • Topa Financial Center • 745 Fort Street • Fort Street Tower, Suite #2124 • Honolulu, HI 96813
Ph. (808) 550-8955 • Fax (808) 550-8655